WordPress was first released in 2003 and is one of the Internet’s most popular content management systems. A CMS is an easy and efficient way to create and manage website content using one convenient application. The popularity of WordPress is staggering. It’s estimated that 810 million websites use WordPress (about 43.1% of all websites) and it’s not just used for blogging; some major entities use it, including Bloomberg, Sony Music, and BBC America.
WordPress is popular because it is super simple to produce engaging and creative content, and it’s constantly being updated to meet the ever-changing demands of security standards. One of WordPress’ best features is its SEO readiness. Search engines can index WordPress sites easily, and the unlimited configuration possibilities of WordPress mean that you can customize your site to work seamlessly with SEO tools.
This article will explain the top 10 reasons WordPress is the best CMS for SEO.
#1: Easy Content Optimization: WordPress provides a user-friendly platform that makes editing and updating content incredibly easy. To rank high on a search engine such as Google and Bing, your site’s content must be high quality and unique. The content must contain all the required keywords (without keyword stuffing) and as many relevant alternative keywords as possible. Knowing what keywords to use is the hard part; you can gain an advantage by employing a specialist SEO agency or investing in one of the many excellent online SEO platform tools.
#2: Meta Description: A meta description describes the content of a page and sometimes appears as those few lines of text that follow the URL in search engine results. Meta descriptions are essential because they distinguish between a user clicking on your site and skipping past a competitor. WordPress features several metadata plugins that allow you to edit the description directly. The metadata should contain keywords and be written to grab the user’s attention.
#3: Website Crawling: Underneath the website’s hood is a robots.txt file instructing search engine web crawlers how to archive and categorize the website. The robots file can also tell search engines not to index your site or how to index a site with multiple subdomains. WordPress features multiple plugins that let you directly edit your Robots.txt. In addition, some plugins will automatically generate the file, ensuring that Google bots index the site effectively.
#4: Smart Permalinks: WordPress enables users to create permalinks easily. Permalinks are essential for SEO because search engines examine the URL and the first four words to learn keywords and content. In addition, the ability to edit permalinks gives you the upper hand because you can embed keywords and make the permalink unique to your content.
#5: Responsive WordPress Themes: The speed at which a website loads is critical for SEO. Fast, responsive websites will rank higher in search listings. Choosing a lightweight WordPress theme will reduce the code footprint of the site, making it load more quickly. In 2018, Google introduced a search engine algorithm update that significantly changed how sites ranked based on site performance. As a result, responsiveness is now a significant factor in ranking; make sure you use a responsive WordPress theme. Not only does it create a better user experience, but it boosts conversion rates.
#6: Spam Protection: WordPress has some great plugins that protect against the spamming of the comment sections of websites. Bots target WordPress sites, so most messages are utterly unrelated to the website content. Spam significantly impacts a website’s ranking and is detrimental to search engine optimization. Comments typically have nothing to do with the site it is being posted on; for example, if a WordPress site about IT has bogus messages about Medical Supplies, Google will rank the site lower and penalize it for having unrelated spam.
#7: Image Optimization: Did you know that a website’s pictures, diagrams, and photographs are essential for SEO rankings? Photos can be tagged with keywords that describe the content, which helps with SEO ranking. Images with meaningful naming conventions, relevant alt tags, and title tags increase the visibility of your diagrams in Google searches. Ensure pictures are efficient and do not impact the site loading times significantly.
#8: Fix Broken Site Links: Search engine web crawlers follow each URL link on your site when indexing the content. If the link is broken, the web crawler will not like it, thus affecting your site ranking. The errors that hurt your ranking are 400-499 codes, such as bad request, forbidden, and page not found. The good news is that WordPress has plugins that will scan for broken links on the site. Plugins can also automatically redirect all traffic when a site error is found. This is very helpful for SEO rankings and helps your site score.
#9: Installable SEO Plugins: Several third-party SEO plugins are available for download for WordPress. These tools include automatic utilities for the recommendations we have discussed so far. Remember that they are not a substitute for an SEO expert, but they help. The most popular plugin is the Yoast plugin for WordPress; it has over 5 million active users. Other notable plugins include Moz, SEMRush, AHREFs, and Google Analytics.
#10: Verify Your Site With Google: Google is the number one search engine by a very long way. Verifying your WordPress site with the Google Search Console allows you to track and monitor the impressions on your website. You need to embed some HTML code into the website to get it working, but WordPress provides some easy ways to do that. Knowing what popular pages can help shape your content requirements to get more page views. You learn what content is popular and what content is overlooked.
Atlantic.Net Hosting Service
Those are the ten reasons why WordPress is the best CMS for SEO. However, there is one last critical reason behind SEO ranking; choosing a high-performing web hosting service. Atlantic.Net Cloud Hosting Services is an ultra-fast, highly durable provider of Virtual Private Servers that works well with WordPress, even HIPAA-compliant WordPress sites. You can even deploy a 1-click WordPress application on Linux.
All Atlantic.Net VPS operates on the latest Intel server hardware, backed by super-fast SSD exclusive storage. So why not sign up and check out our award-winning service? Reach out to the team at Atlantic.Net. Contact Atlantic.Net at 888-618-DATA (3282) (toll-free) or +1-321-206-3734 (international) or by writing to us via the contact page.
